The Changes in the Way the Company Produces and Market Products and ho Case Study - 101

The Changes in the Way the Company Produces and Market Products and how they Address Customer Issues - Case Study Example The new approach proposed by the company will improve its competitive advantage over the Chinese rival firms due to the LWT’s proximity to the U.S. market. LWT is close to its consumers hence they will enjoy low transport cost than its competitors (Case study, N.d). The operation cost will decrease when they start dealing with customers directly instead of selling their products through decorating centers. The cost of holding inventory will also reduce and since they will use the internet and catalog to reach the customers that will result in the reduction of marketing expenses (McCormick &  Duff,  2011). Furthermore, the company will obtain a quick response from the clients and be able to offer a quick solution and increase customer satisfaction than its rivals in China (Case study, N.d). The effects of the proposed decision will result to the reduced price of products due to a reduction in inventory and marketing expenditure hence increased customer satisfaction.